Media Studies

Curriculum Information about Media Studies at King James I Academy

Teaching Staff

  • L Davies (Director of Learning)
  • L Whitaker

Department Information

Thanks to rapidly developing technology, our demand for media products is increasing and the Media industry is booming. From watching TV to streaming movies, reading newspapers to playing computer games, listening to music to social networking, we all access a variety of media products every day and this presents an exciting variety of career opportunities for young people.

The Media Studies Department offers practical courses at both Key Stage 4 and 5 designed to give students a broad overview of the different sectors in the Media industry including Publishing, Moving Image, Audio, Interactive and Gaming. Coursework assignments are carefully designed to allow students to develop specialist knowledge and technical skills through practical tasks which allow them to develop a product from concept to completion.

Students work with industry standard software, Adobe Creative Suite, and develop skills in film-making, editing, graphic design, journalism, photography, photo-manipulation and marketing. Opportunities for developing project management and team working skills are also integrated into the course.

Key Stage 4

Pearson BTEC Level 1 and 2 Tech Award in Creative Media Production

Component 1: Exploring Media Products                                   30% of final grade

Component 2: Developing Digital Media Production Skills           30% of final grade

Component 3: Create a Media Product in Response to a Brief     40% of final grade

Educational trips

Activities have included a weekend residential trip to Leeds and Bradford to visit Emmerdale Studios, Leeds University, The Great Escape Rooms and Bradford Media Museum. Students have also worked with Degree students at Teesside University and benefitted from the film making facilities on offer.


Year 10

Learners will begin studying both component 1 and 2 in Year 10 to ensure they gain a broad overview of the industry and begin gaining the skills they need for their exam unit. For Component 1, in lessons with Miss Whitaker, they will learn about audiences and how they engage with different media products. They will also study how different products are made to appeal to specific audiences and develop skills in production techniques.

For Component 2 with Miss Davies, students will focus on the Publishing sector and develop a variety of creative production skills using both hand and digital methods. They will build practical skills in ideas development, visual presentation methods, photography, photo manipulation, text editing and page layout. This will include creative workshops in Adobe Photoshop.

At the end of Year 10, students will sit the Component 3 exam for the first time.

Year 11

Students will complete their coursework for Components 1 and 2. Students will apply the knowledge and skills they have developed to rework an existing magazine to make it appeal to teenagers instead of adults. They will use original photography and text, and create a front cover and double page spread to professional standards. Finished spreads will be combined to create a complete e-magazine which will be uploaded to our website and professionally printed.

At the end of Year 11, students will re-sit the Component 3 exam. The highest grade achieved from both entries will be used to calculate the final overall grade.

Year 10

Year 11

Media sectors and the variety of products they produce

Representation of people and places

Audiences, socio-economic groupings, primary and secondary audiences, audience appeal

Audience interpretation

Genre-characteristics, sub-genres, codes and conventions

Mise-en-scene, camera work, lighting and sets, sound and editing techniques

Narrative structures, storytelling, characters, settings, modes of address

Product development, audience appeal, sketches, page mock-ups

Developing ideas,  moodboards, thumbnails, draft layouts

Writing and preparing copy, taking photographs, image manipulation, creating graphics, file formats, storing assets

Editing copy, taking and editing photographs, font styles, creative typography

Creating page layouts, saving and exporting files

Page layout, use of colour, paragraphs and columns, text wrap, hierarchy, white space

Self-reflection, skills log, responding to feedback, professional practice, use of terminology